They begin by analyzing market data and making a plan, but must then decide whether to a.) go to scale right away Students work individually or in teams to achieve maximum revenue over 5 simulated weeks and win the 'Food Truck Challenge.' In each round, students make decisionsĪbout where to park and what menu item to offer in hopes of finding the best menu-location combination and yielding the highest sales.
In this online simulation, students try to run a successful food truck in the city of Boomtown.
